Hi students and parents, Welcome to the blog for my Marketing and Management class -- the level 3 course in the Marketing and Management pathway at Harrison High School. I can't wait to see the students for the first day back for first semester, Fall 2019.
Hope you had a fantastic summer break and are ready to dive in on Thursday.
See you soon! Mrs. Wonder
You will find a detailed blog here for your Marketing & Management class so you can understand where we are at and what we are planning to accomplish. You will find: 1. The daily plan outline 2. Presentations/notes 3. In class activities 4. In class projects 5. Marketing Math Mondays 6. Guest speaker series 7. DECA in class activities 8. Business case studies 9. Soft skills for employability 10. Quizzes - you got this! :)
Tutoring: Please stop by to see me or email me to set an appointment with me. I will most likely be able to make myself available to meet afterschool for tutoring on most days or you may come by during "A" lunch.
Marketing & Management Class daily plan outline 8.1.19 / Day 1. Thursday Welcome back to school! Today we will review our syllabus and course expectations for the semester and check each student’s transcript. I am glad you are in my class! I expect this exceptional group of students will have a great semester. We will do the "Gummy Bear" share activity so everyone in the class can be sure to get to know each other and brush up on their public speaking skills. I will also share with the class some of my business background for those who hadn't had me before this semester.
In class activities: With our "Gummy Bear Share" we will be talking about some of the differences between the Haribo brand of gummy bears and the Black Forest brand--as well as the history of the product. We will look at the packaging and note the brand features and whether or not people like to buy their candy based on the brand name or not. Every single student will work on projecting their voice to the class. Students will answer a couple of questions in a succinct manner by first introducing themselves then answering the questions. Students will pick two questions to answer for the class below:
Red – Tell us any hobbies, sports or interests you are involved in? Yellow – What do you see yourself doing five years from now? Orange – What are your favorite brands? What is a new brand you haven’t tried but would like to try? Pink – Finish this sentence… “If I could do anything, I would…” Clear – What did you like to do this summer?
We will review each page of the syllabus.
8.2.19 / Day 2. Friday Today we will continue to work on the syllabus and course plan review. We will discuss the EOPA exam and what to expect. We are going to discuss the flipping the class project presentations. We have a lot to cover this semester to prepare you for the EOPA and all of the other important information you will learn so we will work quickly and have a great time doing it. I am really looking forward to working with this class!!
8.5.19 / Day 3. Monday Marketing Math Monday - we will take a brief pre-test to see where our marketing math skills are at -- don't worry this isn't graded! Flip the Class Presentations--I will be breaking you into management groups, whom you will be working with this semester to present a "flip the class" presentation--as well as to go through the Georgia Best Professional Competencies Lessons.
8.6.19 / Day 4. Tuesday Georgia Best Competencies Introduction Week The Georgia Best Competencies are: -Organization -Discipline -Integrity -Respect -Effective Communication -Attitude -Initiative -Flexibility -Professionalism -Customer Service -Teamwork -Technology Usage and Social Media Ethics -Attendance and Punctuality -Critical Thinking and Problem Solving -Adherence to Policy
These competencies are emphasized to instruct students on the employability skills Georgia employers are looking for in the workforce upon graduation from college or high school. The were determined in a joint effort between the Georgia Department of Labor and over 700 Georgia Employers. Students can receive a "Georgia Best" seal on their high school diploma for being signed-off on by their teachers for having demonstrated at least 12 of these employability skills. We study these employability skills the first full week of management and interweave them throughout the curriculum.
8.7.19 / Day 5. Wednesday Georgia Best Competencies Introduction Week
8.8.19 / Day 6. Thursday Georgia Best Competencies Introduction Week
8.9.19/ Day 7. Friday Georgia Best Competencies Introduction Week
8.12.19/ Day 8. Monday Begin "Flip the class" research / Assign presentation topics
8.13.19/ Day 9. Tuesday Work on "Flip the class" project
8.14.19/Day 10. Wednesday Work on "Flip the class" project 8.15.19/Day 11. Thursday Work on "Flip the class" project
8.16.19/Day 12. Friday Work on "Flip the class" project
8.19/19/Day 13. Monday We will do marketing math tomorrow together. Continue to work on "Flip the class" project--I will have a check-in with you tomorrow on your progress.
8.20/19/Day 14. Tuesday Work on "Flip the class" project
8.21/19/Day 15. Wednesday As we are learning to be managers, you will complete a "What is my leadership style?" quiz online. Once you find out more about your leadership style, you will create artwork to display your management/leadership style on the wall in our classroom in the designated area to be posted up by end of class on Thursday.
Students chose one of the 4 leadership styles that best matches their own:
1. Diplomat (the most common style--interpersonal harmony, social glue, kind, social, giving, build deep personal bonds with their employees)
2. Steward (the rocks of the organization, loyal, dependable, helpful, stabilizing and calm force--they value rules, process and cooperation)
3. Idealist (high energy achievers who believe in the potential of everyone around them--they want to learn and grow and they want everyone else on the team to learn and grow--intuitive/idealistic/creative/open-minded)
4. Pragmatist (the rarest style--high standards, driven, value hitting goals above all else, competitive, bold thinkers, Jeff Bezos is an example)
8.22/19/Day 16. Thursday **Open House Tonight from 5:30 to 7:30--I look forward to meeting your parents in Room 516** Post leadership style/management style work on walls when finished
Students have selected their "Flip the Class" schedule and topics as follows:
1. Avery Austin, Topics in Media/Media Planning and Promotion, (9.4.19) 2. Haven Blank, Professional Communication Skills, (9.12.19) 3. Kayla Doss, Topics in Operations, (9.19.19) 4. William Joyner, Topics in Pricing and Marketing Math, (10.2.19) 5. Hana Kelly, Topics in Channels of Distribution, (10.3.19) 6. Bella Guzzi, Professional Presentations and Meetings (10.4.19) 7. Madie Beckum, Product Service Management, (10.7.19 and 10.8.19) 8. Thomas Jolly, Basics of Economics for Marketing, (10.10.19) 9. Caralyn, Topics in Customer Relations and EQ, (10.17.19) 10. Indigo Young, Topics in Communication and Promotion, (10.21.19) 11. Will Deckle, Types of Businesses and Marketing Activities including Market Segmentation, Marketing Trends, Legal Activities, Business Development, and Managerial Control, (10.28.19 and 10.29.19) 12. Ryan Alexander, Market Research components and applications, (10.30.19) 13. Tonny Garcia, Business Ethics topics and Professional Development, (10.31.19) 14. Jack Bollenbacher, Sales Knowledge and Skills and Marketing Communications, (11.4.19) 15. SP Garland, International Trade, (11.18.19) *this one may move to later in November if it conflicts with EOPA*
8.23.19/Day 17. Friday Flip the class work day
8.26.19/Day 18. Monday Marketing Math Monday - Production Costs and Profits in manufacturing to determine unit costs and profit at various increments of production/Economies of Scale when you manage the production (We also learned the term M.O.Q. for "minimum order quantity") We reviewed The 4 Functions of Management (P.L.O.C.): 1. Planning -Select goals/ways for your team to obtain these goals 2. Leading -Use influence in directing/motivate employees/internal team members and external influencers 3. Organizing -Assign responsibilities for task accomplishment 4. Controlling -Monitor activities and make corrections where necessary
-Students worked on their Flip the Class projects -Students then set up marketing stands with various methods of currency on Minecraft
8.27.19/Day 19. Tuesday Management overview -Here is the Power Point on Management we reviewed today -Students short essay on how they would motivate employees is due to me by Friday (assignment detailed at the end of their management power point) Hoya Block starts today - see where to go in StudentVue
8.28.19/Day 20. Wednesday Management overview Early Release day at 11:30 8.29.19/Day 21. Thursday Management overview
8.30.19/Day 22. Friday -Short Management quiz -Short essay on employee motivation due -Avery will kick off our first "Flip the Class" presentation on Wednesday, Sept 4th Happy Labor Day weekend!
9.3.19/Day 23. Tuesday -Human Resource Management (HR Management) Article to read on Human Resource Management Key terms to know: 1. BENEFITS: Advantages or payments employees receive in addition to their wages (e.g., sick time, holiday pay, health insurance) 2. COMPENSATION: Pay or wages for work completed 3. COMPLIANCE: Fulfilling the requirements of the law 4. EMPLOYEE-ASSISTANCE PROGRAMS: A project organized and sponsored by a company to help its employees 5. EMPLOYEE COMPLAINT: An oral or written expression of an employee's dissatisfaction 6. EMPLOYEE SAFETY: Freedom from danger, risk, or injury in the workplace 7. EXIT INTERVIEW: Discussions with employees who are leaving that are designed to gain feedback for the business 8. GLOBALIZATION: The rapid and unimpeded flow of capital, labor, and ideas across national borders 9. HUMAN RESOURCES: People who work to produce goods and services 10. HUMAN RESOURCES MANAGEMENT: The process of planning, staffing, leading, and organizing the employees of the business 11. JOB DESCRIPTION: Explanation of responsibilities and tasks associated with a specific job 12. JOB SPECIFICATION: Explanation of the skills, knowledge, and characteristics required for a job 13. ON-BOARDING ACTIVITIES: Human resources management tasks that must be performed when a new employee joins the company (e.g., orientation and paperwork) 14. ON-THE-JOB TRAINING: The most common method of training; the employee learns by actually performing the job 15. ORGANIZATIONAL RESTRUCTURING: A significant change to a business’s structure or operations (e.g., merger, acquisition, downsizing) 16. ORIENTATION: Job preparation or induction training in which new employees are acquainted with their surroundings, receive general information about the company and its policies, and are given specific information about their jobs 17. OUTSOURCING: Acquiring assistance from outside organizations/consultants to accomplish business objectives or perform primary business activities 18. PERFORMANCE REVIEW: A formal assessment by the supervisor of a worker’s job performance that lets the worker know how s/he is doing on the job 19. PROFESSIONAL DEVELOPMENT: Steps that an individual takes to enhance or improve skills or traits that are needed to excel in her/his career/profession 20. RECRUITING: Seeking out and attracting qualified potential employees 21. STAFFING: A human resources management activity that involves recruiting, interviewing, hiring, orienting, and dealing with job changes for a company’s employees 22. STRATEGIC MANAGEMENT: The process of planning, controlling, and organizing an organization or department 23. STRATEGIC PLANNING: Long-range planning (three to five years) for the company as a whole 24. TELECOMMUTE: To work from a location other than the office -Review of Basics of Marketing before starting Promotion tomorrow ~Review The 6 Elements of a Marketing Plan
9.4.19/Day 24. Wednesday Avery Austin: Media, Media Planning and Promotion
9.5.19/Day 25. Thursday Media/Promotion continued - the class named themselves the "Avengers Marketing Firm" and is taking on an LGE Harrison spirit card campaign. -LGE Credit Union Marketing Campaign roles: ~The class formed teams and began marketing plan ~Tonny (promotions lead), Will (creative director), Avery (marketing project coordinator), Hana (teacher liaison and events coordinator) ~Thomas (LGE product manager) ~Hana (communications lead and media campaigns team), William (market research and media campaigns team), Madie (market research and media campaigns team) ~Caralyn (LGE liaison and posters team lead), Indigo/Kayla/Bella (graphics/posters team) ~Ryan/Jack/SP (customer survey team and special projects)
9.6.19/Day 26. Friday -Check for understanding/short quiz: ~HR Management and 6 Elements of The Marketing Plan
9.9.19/Day 27. Monday Congrats to our Homecoming King Tonny Garcia! -Turn in your HR Management practice questions -HR Management Match-up Review -Business Law Presentation ~Business Law worksheet -We are also going to continue to work on our LGE Marketing Campaign -We will also kick off the Stock market game! 9.10.19/Day 28. Tuesday -Professional Development Presentation / Assignments -LGE Marketing Campaign Groups -Stock Market Game
9.11.19/Day 29. Wednesday -Professional Development Presentation / Longterm and Shorterm goal assignment -LGE Marketing Campaign Groups -Stock Market Game
9.12.19/Day 30. Thursday -Haven Blank "Flip the Class" Presentation on Communications -Quiz on Communications Haven's In class activity: You are the CEO of Amazon and are sending out a letter to all of your employees at the end of a great year. Amazon has met many goals, had great sales and made many breakthroughs in the past year. Write an encouraging formal business letter to your employees about what a great year your company had and your hopes to have another great year. Amazon info: Phone- 1-206-266-1000 Address- 4800 Highlands Pkwy SE, Smryna, GA 30082
*Notes from data regarding what people missed on the communications quiz -- remember that memos are a written communication style that is internal to the company
Congrats to William and Caralyn today for a ranking of #6 of 277 in the Stock Market Game!!!
9.13.19/Day 31. Friday LGE Marketing Teams Stock Market Game training
All of our DECA Stock Market Teams are off to a great start! Congrats to William and Caralyn today for reaching a rank of #10 in the entire country and #9 out of 326 teams in our region!! We are so proud of them. Our other teams are doing great, too, currently at #66 and #79. All of the Harrison teams are in the top 24% in the region now--great job!
9.16.19/Day 32. Monday -Review S.M.A.R.T. Goals -LGE Marketing Project groups -Work on your flip the class if you still need to prepare
9.17.19/Day 33. Tuesday Guest Speaker ~ Cassie Condra, Community Relations Specialist/Business Development and Community Relations, from LGE Community Credit Union is coming to speak to the class about our LGE Spirit Card Marketing project
9.18.19/Day 34. Wednesday LGE Marketing Project follow-up day after guest speaker -Information Management introduction
9.19.19/Day 35. Thursday -Kayla Doss "Flip the Class" presentation on Topics in Operations
9.20.19/Day 36. Friday -Bella Guzzi "Flip the Class" presentation on Professional Presentations and Meetings Happy Fall Break!!!